Today, Fast Company did a piece on a local Austin bagel company that offered a free bagel to anyone who joined their Facebook fan page. 3 days later, they had over 330,000 fans. All I can say is…wow!
Facebook says that Einstein’s Bagels is the first instance of a business offering something free through an instant digital coupon, although I

As most of you now know, Google Local Maps have become the latest place local businesses need to be if they want to take advantage of the vast amount of traffic out there searching for their products and services. Here is a snapshot of what they look like:

By rolling out these listings, Google has given

Social media is a 2 way street. While such a simple statement, I think many of us can be too entrenched in a broadcast marketing world to fully grasp what that means. I can tell you from personal experience that until you get over that hump of feeling like you aren’t making any headway, you

PandaMedia is proud to launch its new website and blog dedicated to helping local businesses navigate the internet marketing landscape in 2010 and into the future. This year, local companies of all types will finally be able to efficiently market themselves online without relying on pay per click or costly local directory listings. Google Local

Seemingly on the other side of the worst recession in recent memory, 2010 is poised for a rebound and marketing on the internet will continue to be a big part of that recovery. A lot of businesses cut advertising spends and spent 2009 exploring avenues such as social media as inexpensive ways to marketing their

With both Google and Bing striking deals with Twitter to index tweets and include them in search results, the natural question to ask is “How does this affect my business?”. A lot of local businesses are having a hard time understanding how Twitter specifically fits into their marketing plan, and this deal with the major