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Twitter is a social networking and micro-blogging service that allows both companies and individuals to send “updates”, or “tweets”, (text-based posts up to 140 characters long) to the Twitter website via short message service (e.g. on a cell phone), instant messaging, from a computer at home or work, or through third-party applications.

Some see this as a way to simply report their ’status’, some use it to post interesting articles and news, some use it as a savvy marketing tool and still there are countless ways to utilize this real time quick messaging application.

Facebook Fan Pages allow businesses or brands to connect with customers, including the ability for customers to add themselves as a fan, write on the Wall, upload photos, and join other fans in discussions. They also support sending updates to Page fans regarding special news or offers, along with adding applications to your Page to further engage customers with videos, reviews, flash content, and more.

For local companies a Facebook fan page is an integral part of a social media campaign and supports networking with other platforms, creating a resource for customers, and creating and announcing contests.

LinkedIn Groups allow you to create communities of professionals based on common interest, experience, affiliation, and goals. Companies, non-profit organizations, and schools can extend their brand’s reach and strengthen brand loyalty with existing users by providing additional value through LinkedIn’s Group features.

RSS Fees allow customers to easily stay informed by retrieving the latest content from sites they are interested in. Customers save time by not needing to visit each site individually and ensure their privacy by not needing to join site’s email newsletter.